TIS Projects - a.y. 2019/20
Architecture // Brand identity // Retail
Meteor. Feel the light luxury on your skin
Federica Borrello
Meteor is first of all a symbol, a physical space to represent an intangible concept. The Meteor Pavillion is a space born to give a tangible identity to the Mc Arthur Glen company, to symbolize the most important values of the company: the customer care. The company acts believing that the client is the center of every kind of logical reasoning and the Meteor project is made following the same logic used by Mc Arthur Glen. So the space is created to indulge customers’ journey of clients, during all the shopping experience. The Meteor Pavillion is for all intents not only a showroom but a real fragment of Serravalle that condenses the main important outlet services in a limited space.