TIS Projects - a.y. 2019/20
Experience Design // Spatial design // Wayfinding
Step on: one ground, hundred behaviours
“Step on: one ground, hundred behaviours” is a project based on the construction of visual and conceptual connections between interiors and exteriors, aimed to solve the client orientation in the Outlet spaces and to support the single brands commercial activities. These connections are born from the creation in the common outside spaces of new point of interest, whose structure wants to conciliate the resting and waiting moments with an extension of the research and purchase activities, usually confined to the shop interiors. In this way it is possible to introduce in the customer journey an inhedit habit in the shopping experience, recognized by visitors as a proper feauture of Mc Arthur Glen Outlets. The new spaces are founded on the dilation and bidimensional transposition of the threshold, space of transition between interior and exterior that in the Outlet common spaces is translated in a new ground that generates multiple behaviours.