In Bizzotto’s young brand, luxury will no longer be hard to access. Friendly luxury will become a symbol of attitude to life and new relation between company and user.The role of brands and users in the market will be mutual learning and promotion. Virtual and offline interactive platforms become the media of entertainment and aesthetic cultivation.
The project “COORDINATE” discovered a futuristic way of “smart growing” in furniture design. Entertainment and an accessible platform will be provided for the public in a gamification way.It takes ‘time long waiting’ to show the story of furniture through simulation games. It’s for customers to “grow” their own furniture online to realize natural customization. The game will simulate timeline and environmental conditions which affect transition. Thus this kind of furniture is changeable but well controlled under rules.