Digital Technology // Diversification // Expansion
Backtracking & Expansion: Showbees
Wenjie Zeng
The project is based on the main goal of Showbees Company to transform the Arcimboldi Theater into a new landmark that represents the new era. Theater is an indispensable part of citizen life that represents their spiritual pursuits. Under the new generation, resident‘s entertainment lives are no longer single but integrated into multiple directions. Bicocca district has its unique historical and cultural atmosphere. As part of the history of the block, the theater will serve as the representative center of a region. And expand the perspective of the future, using digital technology to adapt to the development of the times.