To understand Brazil, it is necessary to understand its roots and origins. From the indigenous to the process of how they came to modernity, the soil and its habitats are an essential part of the culture. Concreversity originates linked to two of its great icons, architecture and biodiversity, seeking with them the cultural symbol.
Two design branches unfold within the project, the first by the development of panels where these cultural symbols are interpreted, understood in color palettes that detach from biodiversity and lines and patterns that will constitute the textures of the panel. The second includes the development of retail stores with the essence of the country. Architecture will govern as a regulatory element of the design and the textures, the biodiversity will be present physically inside and around the stores and the color palette will be detached from it, being very important to fully capture the Brazilian essence.