Spectrum. How is the not-conscious feeling of light?
María Camila Álvarez Garcia
How is the “not conscious” feeling of light? Scientific information regards the physiological reactions of the human body (arousal) in interaction with its environment is translated into a design language by a gesture in which the space will be the extension of the human body’s inner reactions within a multi-sensorial and immersive experience, that will represent a new approach to experience light and its effects through the human body and also a new approach to experience Zafferano and its products.
In this approach, the way to experience light and the space itself will evolve from a perspective that includes a selection from a light object, to a selection of an experience, an atmosphere and a feeling. Therefore, the Zafferano experience will be the extension of the human body arousal (internal rhythms) through the same transformation of light (light behaviors). In this order of ideas, the natural relationship between light and human body will be expressed using artificial light as a stimulus in an introspective and sensorial atmosphere.