TIS Projects - a.y. 2022/23
Immersive design // Interaction // Phygital
Re-Fresh
In the retail industry, the purpose of a brick-and-mortar store has changed from serving as a place for transactions to leverage experiences that create tactile, sensory atmospheres. It is imperative for the stores to re-imagine themselves in order to accommodate customers’ new needs. . Re-Fresh challenges the boundaries of retail spaces in physical and digital worlds. Selling through experience, interaction and education. As the gatekeepers for this prestigious Italian Industry, FLA has introduced many projects under FlaPlus that has impacted the wood and furniture industry. As a part of the same initiative, this thesis proposes a project to “Re-fresh” the retail design industry and blur the boundaries between the physical and digital retail realms.