Multiscape: new design strategy for Autodromo Nazionale Monza
Anna Aleksandra Dziedzic
How to translate autodromo di Monza’s identity into a physical elements that enhance the place?
The goal of the project is to analyze the meaning of the branded environment as one part of the whole process of building the brand strategy and brand image according to architectural space. The main objective is to propose the design strategy for Autodromo Nazionale Monza, creating the new flexible formula, which can be easily applied on different fields – from brand identity, through digital or editorial design, up to space design. Even with the possibility to extend the Autodromo di Monza as a brand or to start new collaborations to increase an organization’s innovative qualities but always keeping the same language coherent with the main brand guidelines.