Today, globalisation and mass production mean that more people can afford to own more things than ever before. But the more we can buy, the less it means to us. This is why the new generation is in the active search for meaning. Moreover, people are moving away from the tangible aspects of personal luxury to the intangibles, the unique and personalised experiences that have the potential to better and transform our lives. By recasting the temporary fragments and observations of life into designed objects imbued with personal and authentic importance, the target group gains insight into others’ individual and emotional experiences. Through our connections with the physical world, Efflorescence represents brand experience and can evoke an emotional response from the audience.