Cultural identity // Exhibition design // Multisensory experience
Does it still make sense to produce glass in Murano?
Giulia Bergami
Does it still make sense to produce glass in Murano? The research phase and the project development are trying to give an answer to it: by the understanding of how much the territorial identity is important in the determination of the artisanal excellency, the designed space becomes the actual link between the Murano landscape and Zafferano identity, representing a declaration of their connection.
The project has been developed after the analysis of Murano territory with the definition of all the peculiarities that could recall the atmosphere of stepping on the islands, combined with the philosophy and the strategies that the company is already using in the fairs’ displays.