In recent years, people have enjoyed the conveniences that modernisation and urbanisation have brought. But at the same time, the psychological distance between consumers and agriculture has begun to grow. The emotional connection with food is becoming weaker.
This project aims to help people reduce waste and re-establish a strong emotional connection between consumers and agriculture, without relying on legal regulations and moral reflection. The spatial experience within the Hub will teach people everything about food and farming, and they will awaken memories from older generations that will become memories for new generations. It allows people to reconnect and rethink their relationship with the planet.