TIS Projects - a.y. 2019/20
Cultural identity // Retail
Solstice
Anastasia Paltseva
SOLSTICE concept is based on the relation of people with the sun and light, originating from the paganism integrations in the modern life of Russians and the idea of the uniqueness of the moment.
I explored the cultural, geographical, social, historical background of my native country – Russia – with the aim of evaluating and defining patterns of design-thinking and cultural legacy in general. The above-mentioned outcome was transformed into the new approach of national-oriented design, which was applied during the collaboration with the CLEAF company, and the design of the multiple retail spaces.
Answering the main question: “How Do Surfaces Transmit History, Emotions and Moments Through Time?”, my proposition appears as spaces and surfaces, interacting with light, containing main characteristics of the most prevalent ideologies and materials in Russia.