In a context like the one we are all living in, where the ‘have-now’ defeats the ‘have-in-the-future’ preferring the immediacy instead of thinking to face the increasing consequences our actions will have,  the climatic issues are getting worse and worse. Murano will be, in the next decades, the subject of this dangerous trend risking to partially disappear, with all its territorial cultural heritage and traditions. In this paper will be analyzed the opportunity to handle the problem by the ‘experiential virtualisation’ of the tangible and  intangible values.