An immersive experience is an illusory environment that  surrounds you in a way in which you feel completely involved in something. The paper aims to analyse how the actual situation is changing the way in which we relate with the spaces and the experiences, switching from a tangible reality to an intangible word.

Immersive experiences are changing, becoming always more digital: the question and the critic want to analyse if future designers are going to evaluate more the tangible experience or if the technology will catch on the physical aspect.